Black Diamond

About Black Diamond

The Black Diamond brand of The Diamond Bus Company Ltd operates from the Tividale depot, serving the Black County and some areas of Birmingham. See also Red Diamond, the sister brand of Black Diamond and Blue Diamond, a sister company.

The Diamond Bus Company came into the Rotala Plc group with the acquisition of Go West Midlands (as it was then) in March 2008 from the Go-Ahead Group Plc. This loss making company was turned into a profit making entity within 3 months of becoming part of Rotala.

2008 saw investment in 40 brand new vehicles split between the Red and Black Diamond fleet, in order to target specific areas of operation and create a network of services. Also, during 2008, the bus business of Ludlows of Halesowen was successfully merged into the Diamond Bus Company.

Over the last few years the Diamond brand has grown considerably. In order to give a wider presence in the West Midlands market, it was decided that ‘Central Connect’ would be rebranded as ‘Blue Diamond’. As part of this rebrand the fares and tickets have been restructured and cross Diamond brand ticketing has been introduced. 

The continuous objective of Rotala Plc and all of its subsidiaries is to promote themselves as quality operators with quality staff whose public image will be instantly recognisable. As part of this objective new hybrid buses have been introduced into the Black Diamond fleet in 2012.

Key Facts

Operations Director - Midlands & South West

Chris Blyth
Nature of Business Commercial  / Subsidised
Geographic Area Black Country and Birmingham
Approx Revenue1  £11 million
Approx Passenger Journeys2  
Average Number of Employees1 330*
Fleet Size3 112

1 For the financial year ended 30 November 2011.
For the financial year ended 30 November 2011. Rounded to the nearest 1 million.
Data as at 30 November 2011.
* Figure includes both Red Diamond and Black Diamond employees

Contact Details

Diamond Bus Company (Black Diamond)
Hallbridge Way
Tipton Road

B39 3HW

Telephone: 0121 557 7337

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