Diamond Bus Ltd
The Diamond operations span Worcestershire and the West Midlands, operating from three depots in Tividale, Redditch and Kidderminster; all these depots are well placed to service Diamond's growing network.
In recent times the former 'Black Diamond', 'Red Diamond' and 'Blue Diamond' brands have been merged to form one unified trading brand – Diamond,enabling a clearer consistent brand to be developed with a more recognisable network of services and reach across the West Midlands area.
Diamond grew out of the amalgamation of a number of small local bus companies by the Rotala group. In 2006 Rotala acquired Zaks Bus and Coach Services and Birmingham Motor Traction. Then in 2007 North Birmingham Busways was added to the group. In 2008 Ludlows of Halesowen was acquired, together with the West Midlands bus business of the Go Ahead Group. The latter was then known as Go West Midlands so its name was changed to Diamond Bus. Finally in 2013 the Redditch and Kidderminster depots of First Group were acquired by Diamond Bus. Progressively all the businesses of the smaller bus companies mentioned above were merged into Diamond Bus, until they all operated under the one Diamond brand, as they do today.
A steady investment in vehicles has introduced a newer, improved, low-floor and fully DDA compliant fleet into Worcestershire operations and a fleet of hybrid vehicles operating within Diamond's Premium brand “Signature” in the Solihull area. With customer focus in mind a number of unique “Buggy-Zone” buses have also been custom-built for the Redditch market.
|General Manager - Tividale & Kidderminster||Bob Baker|
|General Manager - Redditch||Dave Brundrit|
|Operations Manager - Tividale||Raj Mishra|
|Operations Manager - Redditch||Christine Bridges|
|Geographic Area||Worcestershire and West Midlands|
|Approx Revenue||£21 million|
|Approx Passenger Journeys
(on registered services)
|Average Number of Employees||500|