Blue Diamond

About Blue Diamond

Blue Diamond is one of the 'newest’ brands to Rotala Plc and is a trading name of Central Connect Limited.

The Blue Diamond brand operates from the Long Acre depot, serving predominantly Birmingham, Solihull and Coventry. See also Red Diamond and Black Diamond, sister brands of Blue Diamond.

Up until late 2011, Blue Diamond was operated under the brand name 'Central Connect’ which was created from the acquisition of Zaks Bus and Coach Services Ltd, North Birmingham Busways Ltd and Birmingham Motor Traction Ltd.

The last few years had seen the Diamond brand grow considerably and in order to give a wider presence in the West Midlands market, it was decided that 'Central Connect’ would be rebranded as 'Blue Diamond’.

As part of this rebrand a new livery was introduced refreshing the image of the company. The fares and tickets were also restructured and cross Diamond brand ticketing introduced with the aim of offering better value to passengers.

Key Facts

Operations Director - Midlands and South West
Chris Blyth
Nature of Business Commercial / Subsidised
Geographic Area Birmingham, Solihull and Coventry
Approx Passenger Journeys2  
Number of Employees1 199
Fleet Size3 95

1 For the financial year ended 30 November 2011.
For the financial year ended 30 November 2011. Rounded to the nearest 1 million.
Data as at 30 November 2011.

Contact Details

Blue Diamond
Beacon House
Long Acre
B7 577

Telephone: 0121 322 2222

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