Our Companies
Our presence in the UK is concentrated in two main areas: the West Midlands and the South West. However, our bases at airports allow for country-wide coverage.
Our strategy focuses on areas where there is high demand and need for public transport. Our operations in South Gloucestershire are a prime example, connecting commuters to workplaces.
Each area of the UK is unique and therefore has its own specific transport requirements. For that reason, Rotala operates local depots run by local managers who know the area and the market extremely well. The success that has been achieved by this strategy proves that a community approach serves customers much better than a head-office attempting to dictate transport policy. Local managers are empowered to make their own decisions, to deliver area focussed, high-quality services.
Rotala aims to create locally branded routes and vehicles that retain a format recognisable as Rotala-owned. For example, our Central Connect and Wessex Connect brands are the same colours and adopt the same logo in which the company name changes. We believe that passengers will take confidence from knowing their service is backed by a larger, UK wide transport provider.
Our Companies
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