UniConnect - The University of Bath

Rotala began operating the U18, connecting The University of Bath, the city centre and popular residential zones in May 2009. Since then the route has grown to operate between 07:00 and 03:15, allowing students and staff to return to or leave campus following late events around the city. The UniConnect branded vehicles and related numberplates "A2 UOB" were part of a strong branding message to get students to notice the new service. Alongside a fortnight's presence at the Students' Union, the service is proving extremely popular.

Pass sales are generated through the UniConnect website, on the University campus and by a presence on FaceBook.

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