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Diamond Bus Ltd

Diamond provides bus services in the West Midlands and Worcestershire areas. It is Diamond’s aim to deliver a frequent, reliable, clean and friendly travelling environment for its customers. 


About Diamond

The Diamond operations span  Worcestershire and the West Midlands, operating from three depots in Tividale, Redditch and Kidderminster; all these depots are well placed to service Diamond's growing network.

In recent times the former 'Black Diamond', 'Red Diamond' and 'Blue Diamond' brands have been merged to form one unified trading brand – Diamond,enabling a clearer consistent brand to be developed with a more recognisable network of services and reach across the West Midlands area.

Diamond grew out of the amalgamation of a number of small local bus companies by the Rotala group. In 2006 Rotala acquired Zaks Bus and Coach Services and Birmingham Motor Traction. Then in 2007 North Birmingham Busways was added to the group. In 2008 Ludlows of Halesowen was acquired, together with the West Midlands bus business of the Go Ahead Group. The latter was then known as Go West Midlands so its name was changed to Diamond Bus. Finally in 2013 the Redditch and Kidderminster depots of First Group were acquired by Diamond Bus. Progressively all the businesses of the smaller bus companies mentioned above were merged into Diamond Bus, until they all operated under the one Diamond brand, as they do today.

A steady investment in vehicles has introduced a newer, improved, low-floor and fully DDA compliant fleet into Worcestershire operations and a fleet of hybrid vehicles operating within Diamond's Premium brand “Signature” in the Solihull area. With customer focus in mind a number of unique “Buggy-Zone” buses have also been custom-built for the Redditch market.

Key Facts

Managing Director Bob Baker
Operations Manager - Tividale Jon Barnard
Operations Manager - Kidderminster Nigel Gorman
Operations Manager - Redditch Kevin Collins
Geographic Area West Midlands, Worcestershire, Warwickshire, Staffordshire and Shropshire
Approx Revenue £24 million
Approx Passenger Journeys
on registered services
13.5 million
Average Number of Employees 531
Fleet Size 242


Contact Details

Diamond Bus Ltd
Hallbridge Way
Tipton Road
B69 3HW

Telephone: 0121 322 2222
Email: comments@diamondbuses.com