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01st July 2022 @ 04:18 pm GMT
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Rotala signs new deal with Michelin

Continued confidence in the product and a shared focus on sustainable transport has seen Rotala sign a new five-year Effitires contract with the Michelin Services and Solutions team.

The deal will cover our 650-strong fleet of single and double decker buses, as well as 50 minibuses – working across Rotala's four subsidiary bus operations: Diamond Bus, Diamond Bus North West, Hallmark Connections and Preston Bus.

Michelin has been the company's exclusive tyre supplier since 2016, delivering a consistently high level of service that helped to seal the new contract deal. 

Simon Dunn, Rotala CEO, says: “We have a long working relationship with Michelin. The product is excellent, the durability of the tyres is second to none – we regard Michelin very much as the premier tyre manufacturer in the market. It's exactly the type of brand we want to be associated with. 

“The team at Michelin have a superb hands-on approach, their support over the past five years has been invaluable and we are very pleased to be extending our partnership.”

The two companies' focus on sustainability has also been a key factor in the renewal. As part of the contract, Michelin will supply their own Remix brand of retreaded tyres, many of which are produced in Stoke-on-Trent. The policy also includes regrooving for all tyres 17.5” and above. Together, these actions help to substantially reduce the use of raw materials and cut CO2 emissions.

“Michelin continues to show its dedication to sustainable mobility, which is also a fundamental principle for us at Rotala,” adds Dunn. “We are continuously looking for ways to reduce the carbon emissions of our fleet and the proven fuel-efficiency and mileage qualities of Michelin's products plays an important part in that.”

Under the Effitires contract, Michelin will supply product direct to Rotala, whose tyre fitters will handle all replacement work in-house. Michelin will also carry out fleet-wide inspections as part of the agreement, ensuring Rotala is getting the most from its tyres in terms of safety, longevity and durability – maximising uptime and compliance.